Over 70 Percent Will Shop on Mobile This Holiday Season
Shopping on a mobile device is expected to be stronger than ever during the 2016 Holiday Season. Smartphone proliferation, faster network speeds, and slick shopping apps have combined to provide a far better experience for mobile shoppers. But as the spending is soaring, so too are the mobile security risks.
Trustlook, a next-generation mobile security company, has shared findings from a recent survey of Android users. The goal of the survey was to dig deeper into the expected mobile shopping behaviors for the 2016 Holiday season. Some key findings include:
1. 43% of users surveyed will spend more than $250 on purchases made through a mobile device
2. 40% of mobile shoppers prefer shopping on their mobile devices, versus 18% who prefer shopping in a store
3. Even though 70.35% of users surveyed plan on making a purchase on a mobile device, 64% have not installed a mobile security app
4. Amazon, eBay, and Walmart are the most popular mobile shopping apps
For an infographic on Trustlook’s survey findings, please go here.