We are delighted to announce this month’s launch of Trustlook’s new Visual Identity Program, marking the next stage our corporate growth. The Visual Identity program will focus on providing a higher level integration of our vision, product and company culture. It will serve to unify and promote Trustlook’s distinct brand in mobile security industry as well as present an image of trust and reliability to worldwide customers. The new identity includes fresh designs for the company logo, app icon, customer website (my.trustlook.com) and official website(www.trustlook.com). The implementation of these visual identity changes will be phased in during the month of May and will be in full effect by June 1st, 2015.
- Company Logo
- The new Trustlook logo design is simple, yet bold. It abandons the previously used “shield” figure and uses a modern red color with a refreshing shape to represent the magnitude of Trustlook brand.
- The spiral figure mimics the sharp “lightning” shape that represents the app’s ease of use and our quick response to 0 day malware – we are the only mobile security vendor that provides real-time malware detection.
- The spiral figure also mimics the image of DNA. It brings a fresh and unique feeling, which represents Trustlook as new blood in the mobile security industry.
- The new spiral logo also relates to the trilateral effort required to meet the three qualifications of trust: ability, integrity and benevolence, as well as the 360-degree approach we embrace as a company.
- ** The interim app icon is used temporarily and will be replaced by the new icon after we release our latest version.
- App Icon
- Consistent with Trustlook’s brand image, the new app icon design is based on the new company logo, placed properly to visually balance composition and size. It is vivid and easily recognized in Google Play store as well as on mobile device screens.
- The outer circle of the icon, evocative of a scanning process gauge, highlights our app’s main feature – Scanning Malware for Detection on your devices.
- The color blue expresses a feeling of trust, reliability, safety, stabilization, and peace. The icon is also a symbol of these promises and just one of many exciting new developments to come.
- Customer Website & Official Website
Based on the new company logo, we have redesigned the firms websites, www.trustlook.com and my.trustlook.com, Customers seeking Trustlook Antivirus & Mobile Security for their security needs, and business partners who want to find out more about our organization will continue to find our technology platform, news and blogs. The same value and messages we share as a new innovative company are now presented in crisp, clear and elegant format. Listening carefully to your input has help us make my.trustlook.com, a more organized and informative interface, helping customers better and more easily manage their mobile devices online.
This new VI program marks a new era in Trustlook’s evolution. It provides us the opportunity to remind our users, partners and investors of the value and impact of our mission; to become “your mobile security guardian for a Zero Day World”. We believe the new brand design will improve our unique identity around the world.
Let us know what you think!